HPATDH Part 2 - Empire Front Cover Analysis

This empire magazine is for the last harry potter movie. The text is very plain and they have highlighted its the farewell of the film. The triangle stance is in order of importance which is common for harry potter to have. We also notice the clothing which they wear is ragged but is purposely done to represent the battle and that the end of the road is near. They have no reason to dress up.

This film poster has a low angle shot, similarly to the empire cover. We notice harry takes a frontal stance and the co stars fall behind. This shows dominance and status of importancy. Alternatively the colour scheme is of a dark nature which sets the fantasy of the film. We notice how voldemort doesnt appear in this shot which could suggest its a secret and hes in hiding. The whole picture creates suspense with the smoke around their feet creating connatations of danger. This poster is very much dark and gothic where as the the empire magazine is holywood based and appeals to a more broader audience both young and old.

Harry Potter Trailer Analysis

-The trailer opens up with lighting effects creating a dark and evil texture with black fade ins.

- Large use of CGI (the girls hand has a flower in the center coming outwards) Also fire breathing from the dragon turning into different shapes

- Close up of main characters such as harry potters eye and flashes of imagination

- Music score matches the film as the dynamics are raised it is noticable how the edits/cuts follow.

- Bold texts with date of release and title of film. Gives the viewer an understanding of the films before they have seen it or ever heard of the concept harry potter

- Magic spells obviously points out to some mystical ideas, This will appeal to fantasy viewers and people intrested in action films.

- Mise on scene is of old temples, dungeons and open field settings. People dressed as wizards and different status's within power and ability in magic.

Trailers, Film Front Covers and Posters in marketing a film?

A trailer is there to give out a short message to attract a particular audience group. The excerpts usually show the most entertaining, funniest parts without spoiling the storyline or ending. This creates a cliffhanger for the audience to go out and view the movie in a cinema or alternatively buy the film upon release.

Usually no longer than a minute, they point out the name of the film, name of the key actors and are largely edited to create a cinematic effect

Film Front covers on the other hand put in place to draw in attention through pictures/text and colours. This being a key element in marketing a film. Darker colours could even suggest the genre of the movie being horror or a thriller. Where as a lighter colour can promote a happy feeling suggesting a comedy or similarly styled.

Posters, Again these create a view for a potential audience. Largely made up of a picture they are located outside cinemas to attract viewers into picking a certain film. It gives out information using puns and text to advertise or promote.

My name is paul roberts and this is my A2 Blog. I will be posting frequently on this page to show my research into media products relating to what i will be studying.