A trailer is there to give out a short message to attract a particular audience group. The excerpts usually show the most entertaining, funniest parts without spoiling the storyline or ending. This creates a cliffhanger for the audience to go out and view the movie in a cinema or alternatively buy the film upon release.
Usually no longer than a minute, they point out the name of the film, name of the key actors and are largely edited to create a cinematic effect
Film Front covers on the other hand put in place to draw in attention through pictures/text and colours. This being a key element in marketing a film. Darker colours could even suggest the genre of the movie being horror or a thriller. Where as a lighter colour can promote a happy feeling suggesting a comedy or similarly styled.
Posters, Again these create a view for a potential audience. Largely made up of a picture they are located outside cinemas to attract viewers into picking a certain film. It gives out information using puns and text to advertise or promote.
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